Urban Media Literacy

Program Overview

Urban Media Literacy is a Pennsylvania State certified Apprenticeship, Marketing and Advertising Specialist (90712CB) and pre-apprenticeship sponsor. NAICS CODE 541810 O*NET-SOC CODE 13-1161.00 RAPIDS 2021-PA-93983 . PA students may also receive ACT 158 credit towards graduation requirements. The program is available online and in person.

Our "6 Week Ad Agency" is a program that allows young people to learn valuable skills in marketing and advertising while participating in work ready programs. The workers learn as they work for Capri Marketing/PR advertising agency. They are taught to perform as ad accountant reps.

Cost Info

Student and Volunteer Success Stories

Reading improvement in a short period of time.

In a 10-week time period, Urban Media Literacy used our media literacy curriculum to increase the ELA reading scores of a group of 40 students. Most of the students were reading two or more levels below grade on their first assessment. On their second assessment, the group had an overall ELA reading score improvement of 150%. Some students reading scores jumped 3 grade levels in 10 weeks. All the students in the group improved in some area of reading comprehension.

Read the full story here https://urbanmedialiteracy.org/a-success-story